Our pals over on Eye on Moseley have run a piece on the opening of Pizza Express and Prezzo in B13 and it’s a tasty slice of deep pan fun. There’s an obvious nimby trap laid out for the unsuspecting writer here—it’s tempting to moan about ‘chains’ and ‘independents’ and witter about bringing down the village—The Eye deftly avoids doing that and adding too much cheese (though many of their readers fall into the hole in some of the online chat that surrounds the article). There’s a point we want to pick up on though which is that the opening of these restaurants makes no business sense. The Eye says: “opening two almost identical restaurants within months of each other is just ridiculous. Opening two massive restaurants demonstrates little comprehension of how business works […] So one of these is going out of business, once they have bled their parent …

Don’t go topping yourself—chain pizza is in Moseley to stay Read more »

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