You’ve seen him on the motorway: coming in off the junction, he could drop in safely behind you and still keep the needle at 70 but instead he drops a gear and punches it past you to win a racing line on the last yard of the slip road. Firmly in front of you now, he jerks the saloon straight and into your lane, robbing you of the stopping distance you’ve calmly maintained for the last fifty miles. With nobody behind you, your foot is coming over to the brakes to get some space but before you hit the pedal he jerks right again. Now he’s into the half car length between a white van and a people carrier in the middle lane—and your heart is in your mouth. He won’t make it. But he does. He bursts through to the fast lane where once again he snaps the power steering hard to his left, bringing the car in line with the rest of the traffic. And there, having gained all of two cars length on you, he sits in the steady flow of motorway traffic which is all moving at basically the same speed as you. And there he sits for the next 20 miles before finally his moment comes to reverse the maneuver. He slaloms back through two lanes just in time to make his junction, cutting you off in the process as you try to make the Castle Brom exit. You seethe all the way to Spaghetti Junction. What an absolute—
You’ve seen him at the supermarket: coming towards you it’s 50/50 who has priority as he guns the two litre injection into the empty bays between you. 19 inch alloys either side of the white line, he takes up the last two spaces. Is this a calculated move to allow more space, to ensure nobody scratches the metallic paintwork he so carefully chose from the options list? Maybe, or perhaps it’s because the disabled bays he usually uses were already full. Either way, there’s no space for you, and so you begin to slowly circle the car park, as he leaps out and walks briskly off, Ted Baker suit jacket swishing and his thousand yard stare ensuring he doesn’t even connect with your eyeline as you gesture to him, rhythmically.
And you’ve seen him on the school run: one hand on the wheel, one hand on the phone, he guides two tonnes of German steel up onto the pavement and deftly steers on Continental all weathers towards kids, parents, buggies, and the school gate. Well he has to, right, it’s just not safe for the kids to walk these days. What a w—
What you haven’t seen is his LED indicators work, or him thank you for letting him out at a junction, and you couldn’t see anything at all after his xenon headlights blinded you with the ferocity of an arc welder. You may well have heard him, with the panache of a cut price Clarkson, boring on about how much power there is under the bonnet and you have definitely heard him tell you how much he pays on his tax bill for the privilege of being an absolute wan—
He’s a wanker, and he wouldn’t be this way if it wasn’t for Birmingham, for it was Birmingham which gave us the BMW, and with it wankers, driver assisted middle managers, climate controlled centrist dads, and statement cars you’ll never own.
When the first BMW, the BMW 3/15, also known as the Dixi, rolled off the production line in 1927 it was simply a licensed Austin 7 — the original family car whose design, of course, was developed in Birmingham. The Austin 7 offered pseudo-individualisation to the aspiring middle classes, and indeed the BMW badged version was available as a coupé, roadster and sedan, all of which screamed “look at me, I’m bang average” but made the driver feel like a discerning motoring consumer.
While the engineering was unashamedly British, we do have to give some credit to BMW for branding: the 3/15 model number designated the tax rate and horsepower of the car, the sort of stuff wankers love to compare notes on today.
Instead of a set of monogrammed golf balls, get them the 101 Things Book for Xmas