101 Things Birmingham Gave the World No. 85: Airside Shopping
The amount of time that we spend airside seems to go up year by year, increasing at a faster rate than the processor power increases on new computer chips. It really needs a ‘law’ — and, considering it seems like you are stuck in a place that pretends to be holiday when it is not, maybe we can call it ‘Keith Barron’s Law’.
Whilst we have the response to existential threats of terrorism to blame for this it really couldn’t have all happened without Birmingham.
You see, the reason why we have to get ourselves to the airport so far in advance of our flight is so that we can be screened – for bombs, nail clippers, bottles of water and moisturiser. The fact that we are processed and dumped airside swiftly is just a happy quirk of the system that works very well for the small town of traders we find in what once was ‘departures’. And we wouldn’t get airside so quickly were it not for the x-ray, invented here in Birmingham in 1896 by Major John Hall Edwards.
There are many applications of the x-ray, but none are quite so profitable as their use in airport security to screen our bags, and increasingly our bodies too. It’s the x-ray that gets us into the airside mall with hours to spare; precious hours in which we can enjoy the unique shopping experience. And what an experience it is, friends. For here, airside, we find high street names trading with ‘gotcha’ mark-ups on all the essentials that you couldn’t bring through the security checks: deodorant, water, toothpaste. They’ve also seen you coming and know you’ve forgotten socks or pants so those are heavily marked up too. And once you have done all the emergency shopping you can manage there’s still time for a burger and a pint deal, again charged above the going rate.
Next, take in the ‘duty free shopping’ area. Here you’ll find a bewildering arrangement of ‘airport exclusives’ – products that you can’t buy on the high street at all, so you can’t tell if they’re actually a bargain or not. Finally, if you still have time to kill, you can enter the raffle to win a high performance sports car – something which can only be done airside. This truly is the land of opportunities, and I for one am glad of Birmingham, glad of the x-ray, glad that I got here with time to spare.
Now then, I need to grab some spare socks…