#boingboing — John Lewis comes to WBA

Continuing the hot 2016 meme of unsecure private political comms, here’s another hacked correspondence from digital experience agency Zaphiks to their biggest client

To: Andy.Street@greaterbrumminghamlep.com

From: Andre.De.Jong@zaphiks.in

Re: Christmas Teasers — #boingboing

8th November 2016 14:02

Hi Andy,

How’s the shop going? I hope it is ready for Christmas because my goose is fat.

As you know the advert for your shop is super important for Christmas. So we started today the teaser campaign. It is very cool. The campaign is called “Boing Boing” and we went big on the #boingboing hashtag for it today

I think some people think we made a mistake because we didn’t realise that the football fans of West Bromwich use this hashtag all the time, but actually it’s all part of the plan. The advert isn’t about a dog, that’s just a red Hollandse nieuwe haring. We’re bringing Christmas to the Midlands!

Yes actually the advert is a story about the “football widow” and her husband is at the big game doing boing bounce. How will they connect and talk? They’ll buy some things from the shop! Happy Christmas to everyone!

Here’s a rough cut for you.

Sure it’s a bit 1970s but it’s all very Brexit, and I think your mayor voters will like it a lot. Also the Labour guy likes this team, so it’s good for you mix it up a bit.

Kind Regards

Andre

ps we just need to add the pay off now, what present can he get for her on the way home from the game? Do you sell Baggies hats and orange chips?

 

 

By Howard Wilkinson

Director of Satire, Paradise Circus. Howard adds stability at the top, taking a strategic overview of operations whilst also stepping in from time to time in a caretaker author role.

Director of Satire, Paradise Circus. Howard adds stability at the top, taking a strategic overview of operations whilst also stepping in from time to time in a caretaker author role.

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