When do they put near dated cheese in the Whoops fridge at the Asda?

Asda Stores Limited is an American-owned, British-founded supermarket retailer, headquartered in Leeds, West Yorkshire. Asda run a number of stores in Birmingham.

The company started in Leeds but was bought by American giant Walmart in 1999. It is one of the “Big Four” supermarkets in the UK with Tesco, Sainsbury’s and Morrisons and indeed it is one of the “Big Four” in Birmingham.

And one of its stores is very big — the Asda at Minworth which was branded as “Asda Wal*mart” for a bit but now isn’t. It used to be a Carrefour, and they make very big supermarkets indeed called “hypermarchés”.

An Asda, not the Asda

An Asda. It might be the Asda. They all look the same but they sell cheese cheaper at different times. Pic CC Dreamisles

Asda sells more than just groceries — it also sells other things like televisions and clothes and many things that you might want to buy like sofas too — but famously it sells groceries.

Offering much in the way of fresh food, the Asda must be careful about stock rotation and keeping fresh food fresh to buy for their customers.

Asda say:

We know you care about food waste, and we do, too. That’s why Asda has a whole range of initiatives dedicated to reducing food waste in our own operations, with our suppliers and in our customers’ homes.

And one thing that they do is sometimes you can get the fresh food but for cheaper when it is near dated. But when does this fresh food get reduced and when can you buy some fancy cheese from the deli, like the one that has cranberries in it, but for cheaper?


Well it’s hard to tell because it depends on when the cheese will go off, but usually you can buy it on the day when it will pass its sell by date. Sunday at around 3pm used to be good at the Asda in Perry Barr because they had to get rid of lots of stuff before early closing at 4pm and just before it shuts on other days too, which might be 8pm or maybe 9pm, we can’t remember and couldn’t find it online.

And the one at Queslett is 24 hours now but it causes problems with the traffic, what a nightmare.

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