101 Things Birmingham Gave the World. No. 101: User Generated Content, Social Media, and the Death of Civilisation

Jasper Carrott used to, and maybe still does, do a bit about a guy inadvertently swearing on local radio. The offender is new recruit sent out to report on a football match, and he almost manages to grab what will be a great bit of radio. In the days before outside broadcasting was easy he’d got one of the managers to agree to come to the phone to do an interview. This was all set up, and the studio was ready to come back to him after the news for his big moment.

Except the manager — probably Ron Saunders, who used to manage all local teams at once probably — got bored and left. “Tone, Tone, he’s fucked off, Tone,” broadcasts our hero.

The ‘Tone’ in question was Birmingham’s own Tony Butler who bestrode local sports radio in the ’70s and ’80s and with one simple innovation changed the whole media landscape forever.
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