Out of the Woods: why Brum’s edgelands are the hottest place for new tech start-ups

As Digbeth’s Silicon Canal flows slowly to the self-operated lock of recuperation, Jeyklan Hyde investigates new disruptive businesses and collectives coming out of the edgelands of Brum. From her hub of a boutique flat-roofed pub, she meets Brumtreprenuers taking traditionally working class culture and adding that 5G spin…

Birmingham’s social media scene, oh yes, you heard of it about ten years ago, and then nothing happened. Birmingham never made the app that banged its own drum or blew its own trumpet, apart from Dion Dublin’s Digital Dube, so we just stopped paying attention. You might think it’s not worth bothering, that the gig economy here just means UB40 tribute acts earning a bit to top up their dole, but if you actually go there…well, it’s worth it, I mean if you’re there already.

“These new shops they have where people do eco shopping by buying muesli from bins: it’s very trendy and expensive now but they used to have one of those on Bearwood high street. There’s nothing new, you just have to find a way to sell it.” says Andre De Jong the CEO of TwosUP, the start-up that is promising to do for half-smoked fags what AirB’n’B did for spare rooms.

That’s not the only sharing economy success that could take the déclassé parts of our major cities by storm. Crossbar is described as ‘Uber: but for backies on your mate’s pushbike’. Drivers are rated on speed, courtesy and if their trackie bottoms are so low slung they’re likely to get caught in the chain. Fire up the app and you can see how close they are to you and which small parade of shuttered shops they’re hanging out at the front of.

And after you’ve finished a hard day sweating your assets, you need BathNite, the service that answers the fundamental question of working class Sundays: ‘The water’s still hot, want me to leave the plug in?’.

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