We’ll say one thing for Mike Whitby: he was good at catchphrases – very much Local Politician, Global Slogan. You know what a guy with a catchphrase stands for (empty rhetoric and marketing). So we’re surprised that we couldn’t pinpoint what new city boss Albert Bore’s catchphrase was. I mean come on Albert, you’ve had ages – give us something to work with.
Here comes the science
We have taken it upon ourselves to develop a catchphrase for Councillor Bore. We took all of his speeches and reported speech as detailed by BCC News Room from August to today and processed it through Wordle to drill down to his core values.
And this leaves us, dear reader, with a new slogan for the Dear Leader:
Birmingham: city, transport, people.
We actually really like it.