Danny Smith: Primark and prejudice

When we heard there was a big new shop opening in town, we called Danny and asked ‘Are you free?’ He was. We can’t remember whether we sent him to a big clothes shop that used to be the Palisades, or a big clothes shop that used to be the Pavilions. Either way, we were sure he’d hate it.

Stepped on a snake and slid back down to Birmingham. Tired, grumpy, and trapped in a city I escaped two years ago. The continuing adventures of a man lost in his own city. Hoping that the next leap, is the leap home.

Two hours of sleep is the worst amount of sleep, worse than no sleep at all. It’s halfway through a sleep cycle and will leave the average people emotionally fragile, feeling like they’ve fallen up and then down a steel staircase. So I’ve had two hours of sleep and am a decidedly average person. The gig is to go to Primark, but not just any Primark but the world’s Biggest Primark opening today In Birmingham. Before that the biggest was in Manchester, but it really is ‘the world’ with stores all over Europe and — for some reason — America.

There was one in Dubai but that turned out to be fake.

I originally pitched it as a ‘spend all day doing something horrible and write about how, surprise, surprise, horrible it is’ sort of thing, but honestly that went out of the window after the third hour awake wondering about the logistics of knocking myself unconscious. At this point I’d be lucky to last half an hour before trying to start a mannequin fight club and crying over the baby’s shoes for sale, worn or not.

It’s early in the morning on a bright Thursday. Bright but the sun’s not had a chance to make a difference to temperature. Since I was a kid I’ve practiced a form of divination, a system I invented on cold spring mornings like this waiting for the bus. I would predict what kind of day it was going to be from which of the buses I caught into town. The 61 means a great day (this is the good bus because on the way home it turns on to Frankley Beeches Rd which is a slightly shorter walk to my house). The 62 is neutral (although when it became the bus I caught to work its meaning went from neutral to mildly bad). The 63 is bad mojo because that was the bus I used to catch to school and, you know, fuck school.

Twenty years later and the 62 doesn’t exist any more, but my brain still runs in those grooves. Today I have no choice but to catch the 63 which tells me one thing: and when I turn the corner and see the bus pull out from the stop and drive away I don’t know what to think.

The city centre is empty at nine not all the shops are open yet and the commuters by now have commuted. I know I’m here when I see the yellow jackets, at least three different camera crews five or six paparazzi and various other journos milling around the crowd milling around the crowd loosely penned in outside the store. Opposite the crowd is a contingent from B-side Breaking festival fronted by a hype man having medium success engaging a crowd of about 250, almost entirely made up of women wearing Mickey Mouse ears.

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